Alex, the marketing manager of a soft-drink company, creates three advertising slogans for a newly developed drink and wants to pick one of the slogans.He brings together a small group of consumers, explains to them the idea behind the slogans, and asks for their feedback.Identify the method of research employed by Alex.

Question

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Alex is using a focus group, which is a qualitative research method that involves gathering a small group of people to discuss a particular product, concept, or idea. The aim is to gather in-depth opinions and feedback on the product so that the company can make informed decisions about how to market it effectively. The other options, industry survey, international survey, observation centre, and in-depth interview, are all different research methods that may be used in different contexts, but they are not relevant to this scenario.

Alex, the Marketing Manager of a Soft-Drink Company, Creates Three