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A Store Manager at George, a Retail Chain, Wants to Monitor

Question 50

Multiple Choice

A store manager at George, a retail chain, wants to monitor the response of customers to new products launched in George's recently renovated retail store on Yonge Street.He appoints a few staff members to monitor the customers while they are in the store.The research method being used by the manager is:


A) in-depth interviews.
B) survey research.
C) observation.
D) projective technique.
E) panel research.

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