Darren wants to know the customers' opinion on the existing products of his company.He collects this information by bringing together a few of his important customers and having a detailed discussion with them.Identify the method of research used by Darren.

Question

Quizplus · Accepted Answer

Darren is using the focus group method of research where he is bringing together a small group of customers to discuss their opinions on the existing products of his company. The purpose of focus group discussion is to get insights into the perceptions, opinions, and attitudes of individuals towards a particular product or service. This method is useful in gaining a deeper understanding of the customer's thoughts and opinions, which can then help companies improve their products and services based on feedback received.

Darren Wants to Know the Customers' Opinion on the Existing