Randall wants to do an online survey of factors that influence the textbook selection process of college professors.Since Randall is unsure of how to go about this, which of the following could he use that would help him most in conducting the survey?

Question

Quizplus · Accepted Answer

In-depth interviews would allow Randall to gather detailed and individualized information from the college professors he is targeting. He can ask open-ended questions and probe further into their experiences and thought processes during the textbook selection process. This would give him a better understanding of the factors that influence the decision-making process. While other options such as primary data mining or observation could also yield valuable information, in-depth interviews would provide the richest and most comprehensive data. International surveys and experimental research are not as relevant to Randall's specific research question.

Randall Wants to Do an Online Survey of Factors That