Which of the following research techniques is the most helpful in providing insights about how people feel about a product or service at an individual level?

Question

Quizplus · Accepted Answer

In-depth interviews are the most helpful in providing insights about how individuals feel about a product or service as they allow direct, one-on-one conversation with participants, which can lead to more detailed and personal responses. Focus groups, observation, survey research, and social media may provide broader insights, but may not capture individual-level feelings and opinions in as much depth.

Which of the Following Research Techniques Is the Most Helpful