The focus group is an exploratory research technique in which:
A) closed-ended questions for which a discrete set of response alternatives, or specific answers, is provided for respondents to evaluate.
B) the research systematically manipulates one or more variables to determine which variable(s) have a causal effect on another variable.
C) the researcher studies people in their daily lives and activities in their homes, work, and communities.
D) a small group comes together for an in-depth discussion about a particular topic, with the conversation guided by a trained moderator.
E) a set of questions is designed to gather information from respondents and thereby accomplish the researchers' objectives.
Correct Answer:
Verified
Q41: Which of the following data collection methods
Q42: Michelle has hired a market research company
Q43: A type of qualitative research method that
Q44: Harold was developing a questionnaire to conduct
Q45: Alex, the marketing manager of a soft-drink
Q47: A company that manufactures bicycles for kids
Q48: Which of the following is a benefit
Q49: A research technique in which trained researchers
Q50: A store manager at George, a retail
Q51: Darren wants to know the customers' opinion
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents