Natalie is the marketing director of One Dollar stores, a retail chain in Canada.From the recent sales reports, Natalie notices that sales had increased in some stores and decreased in others.She is unable to predict the reason for this variation in sales.The method of research that Natalie is likely to employ to gain a better understanding of the variation and to clearly define its cause will be:

Question

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Qualitative research is a method that involves gathering non-numerical data through open-ended interviews, observations, and focus groups. It helps gain a better understanding of the underlying reasons, opinions, and motivations of people's behaviors. Since Natalie is unable to predict the reason for the variation in sales and wants to clearly define its cause, qualitative research will enable her to collect in-depth information from customers, employees, and other stakeholders to uncover the underlying issues affecting sales. This method will provide insights into the variables that impact sales performance and help develop hypotheses for future testing.

Natalie Is the Marketing Director of One Dollar Stores, a Retail