Michelle has hired a market research company to gather a small group of soft-drink consumers and obtain feedback on three new advertising slogans her firm is thinking of using.Which of the following will the market research firm create in order to provide the information requested by Michelle?

Question

Quizplus · Accepted Answer

Focus groups are used to gather feedback from a small group of people about a particular product or service. In this case, the market research company will gather a group of soft-drink consumers and obtain feedback on the three new advertising slogans. Industry surveys (A) and international surveys (B) are useful for gathering information on market trends and consumer preferences across a wider population, but they wouldn't provide the specific feedback on the slogans that Michelle wants. Observation centers (D) and in-depth analyses (E) are also not well-suited for the task of gathering feedback on advertising slogans.

Michelle Has Hired a Market Research Company to Gather a Small