Which of the following is an ethical practice in marketing research?

Question

Quizplus · Accepted Answer

Prohibiting selling and fundraising under the guise of conducting research is an ethical practice in marketing research as it ensures that customers are not deceived or misled into participating in research studies or providing their personal information, which could be used for other purposes. This also safeguards the integrity of the research process.

Answer: E
 Ignoring parts of a study and presenting only the desired results in a report is unethical as it misrepresents the true findings and could mislead decisions made based on the research. It is important that all aspects of the study are presented accurately, even if the results are not favorable.

Therefore, the best answer is D.

Which of the Following Is an Ethical Practice in Marketing