A leading cosmetics brand is planning to launch a new product in the market and is conducting market research to determine the demands and needs of customers.The next step that has to be taken by the firm after deciding on the objective of the research is to:

Question

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After determining the objective of the research, the next step is to determine the type of research necessary to collect appropriate data. This will help the firm to decide which method of research is suitable for their specific needs and can help them to gather relevant information about the market and what customers want.

A Leading Cosmetics Brand Is Planning to Launch a New