Which of the following exploratory research methods can be used to understand the differences between consumers when they shop in retail stores?

Question

Quizplus · Accepted Answer

Observation allows researchers to directly observe and document the behaviors and actions of consumers in a retail store, providing insight into their shopping habits and differences among different groups of consumers. In-depth interviews and focus groups may not provide as comprehensive of an understanding of differences in consumer behavior in a retail store, and projective techniques may not be applicable in this context. Social media may provide insights into consumer behavior outside of the retail store environment.

Which of the Following Exploratory Research Methods Can Be Used