A robotics company organizes a campaign for which it invites the CEOs of the top 10 snow-motorbike manufacturing companies to a discussion on how to streamline and increase efficiency of their manufacturing lines through the use of robots.The group emphasizes that by building a level of automation in the manufacturing process, there would be an improvement in the production quality and speed.The research method being employed by the group in this scenario is similar to which of the exploratory research methods mentioned in the image?

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The scenario describes a group of CEOs being invited to a discussion on how to streamline and increase efficiency of their manufacturing lines through the use of robots. This is a classic example of a focus group, which is an exploratory research method that involves gathering a small group of people to discuss a specific topic or issue. The purpose of a focus group is to gather qualitative data by allowing the group to freely discuss and share their opinions, experiences, and ideas. In this case, the robotics company is using a focus group to learn about the needs and concerns of top snow-motorbike manufacturing companies and how robotics can be applied to their manufacturing lines.

A Robotics Company Organizes a Campaign for Which It Invites