Which of the following statements is true of the effect of social media in market research?
A) It gives anonymity to participants that could encourage extreme opinions and comments.
B) It usually results in a high degree of interviewer bias.
C) It is hardly useful as people of only a particular age group use social media.
D) It usually fails in developing any online community for companies.
E) It reduces any risk of ethical issues.
Correct Answer:
Verified
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