The government of Ontario, like other provincial governments, charge the same fee to issue driver license.Any citizen who is eligible with get the same card and has to pay the same cost.This is an example of a(n):
A)geodemographic segmentation strategy.
B)undifferentiated targeting strategy.
C)concentrated targeting strategy.
D)differentiated targeting strategy
E)micromarketing

Question

Quizplus · Accepted Answer

The government of Ontario charges the same fee to issue driver license to all citizens who are eligible. Therefore, there is no segmentation or targeting strategy in place. It is an undifferentiated targeting strategy, which means that the same offering is provided to all customers without any differentiation.

The Government of Ontario, Like Other Provincial Governments, Charge the Same