A company that sells shoes has a website with a make-your-own-shoe feature.It makes a vast number of styles in every major performance category available to the customer for personalization.This is an example of:
A)mass customization.
B)brand repositioning.
C)perceptual mapping.
D)undifferentiated positioning.
E)brand extension.

Question

Quizplus · Accepted Answer

The make-your-own-shoe feature offered by the company is an example of mass customization, as it allows customers to personalize their shoes from a broad range of available styles in various categories like performance, size, color, etc. This way, the company can cater to the unique preferences and needs of individual customers without compromising on efficiency and scale.

A Company That Sells Shoes Has a Website with a Make-Your-Own-Shoe