Stella makes a living by designing jewellery for her customers.She interviews each customer to understand his or her specific needs and then designs the jewels accordingly.Each piece of jewellery is unique.This is an example of:
A)brand repositioning.
B)positioning.
C)perceptual mapping.
D)mass marketing.
E)micromarketing.

Question

Quizplus · Accepted Answer

This scenario exemplifies micromarketing, which focuses on the individual needs of customers and tailors marketing efforts accordingly. Stella interviews each customer to understand their specific needs, and designs unique jewellery for each customer. This approach is highly personalized and specific to each individual customer, which is the hallmark of micromarketing.

Stella Makes a Living by Designing Jewellery for Her Customers