James lives in a small fishing town and builds boats for a living.He lets his customers choose their own specifications for the boats they want to purchase.This includes the colour, design, and material of the boat.This is an example of:
A)brand repositioning.
B)positioning.
C)perceptual mapping.
D)mass marketing.
E)micromarketing.

Question

Quizplus · Accepted Answer

James is engaging in micromarketing by tailoring his products (boats) to meet the specific needs and preferences of individual customers or local customer segments.

James Lives in a Small Fishing Town and Builds Boats