Rick, a neighbourhood tailor, makes clothes according to the requirements of each of his individual customers.This is an example of:
A)brand repositioning.
B)undifferentiated positioning.
C)perceptual mapping.
D)mass marketing.
E)micromarketing.

Question

Quizplus · Accepted Answer

Micromarketing (also known as niche marketing) is a strategy of tailoring products or services to suit the needs of a specific small or niche market or audience. In this case, Rick, the tailor, is creating customized clothes for individual customers, which is an example of micromarketing.

Rick, a Neighbourhood Tailor, Makes Clothes According to the Requirements