As a positioning strategy, value refers to the:
A)attributes that are most important to the target market.
B)relationship of price to quality.
C)psychological meaning of a brand to consumers.
D)positioning of a product against a specific competitor.
E)position of a brand in consumers' mind.

Question

Quizplus · Accepted Answer

Value as a positioning strategy often refers to the relationship of price to quality, where a company positions its product or service as offering the best value for the money.

As a Positioning Strategy, Value Refers to The