Pete's is a car rental company.It promotes itself with the line "Pete's is second to the best.So, we strive harder." When Pete's tries to create an image in the mind of the customer that it tries harder than the No.1 rental company to fulfil the demands of customers, it is using:
A)brand repositioning.
B)positioning.
C)perceptual mapping.
D)mass marketing.
E)micromarketing.

Question

Quizplus · Accepted Answer

Pete's is using positioning to create an image in the customer's mind that they strive harder than the No.1 rental company. Brand repositioning would involve changing the current image of the brand, which is not the case here. Perceptual mapping is a research tool used to analyze consumer perceptions of different brands in the market. Mass marketing involves targeting a large untapped customer base with a generic message, while micromarketing involves targeting a small specific group with a personalized message.

Pete's Is a Car Rental Company