Which of the following is true of a perceptual map?
A)It refers to the display, in two or more dimensions, of the position of products or brands in the consumer's mind.
B)It refers to the segmentation that tailors a product or service to suit an individual customer's wants or needs.
C)It refers to the mental picture that people have about a company and its products or services relative to competitors.
D)It refers to a strategy in which marketers change a brand's focus to target new markets or realign the brand's core emphasis with changing market preferences.
E)It refers to the practice of interacting on a one-to-one basis with many people to create custom-made products or services.

Question

Quizplus · Accepted Answer

A perceptual map is a visual representation of how consumers perceive products or brands in the marketplace. It displays the relative position of different products or brands in consumers' minds based on differentiating attributes. The map is usually plotted in two or more dimensions to show the similarities or differences between brands, and how they are perceived by consumers. Therefore, option A is the only true statement about perceptual maps.

Which of the Following Is True of a Perceptual Map