Jo's Inc.manufactures seeding equipment that can be modified in about half a million ways to provide a unique version to an individual customer.Customers can order their own personalized seeding equipment from Jo's website.This is an example of:
A)mass customization.
B)brand repositioning.
C)perceptual mapping.
D)ideal positioning.
E)mass marketing.

Question

Quizplus · Accepted Answer

The fact that Jo's Inc. offers half a million ways to modify their seeding equipment indicates that they are able to provide customized products to individual customers while still being able to manufacture them on a large scale. This is the definition of mass customization.

Jo's IncManufactures Seeding Equipment That Can Be Modified in About Half