As a positioning strategy, symbolism refers to the:
A)attributes that are most important to the target market.
B)relationship of price to quality.
C)psychological meaning of a brand to its consumers.
D)positioning of a product or service against a specific competitor.
E)position of a product in the market.

Question

Quizplus · Accepted Answer

Symbolism as a positioning strategy involves creating a psychological meaning of a brand to its consumers, tapping into their emotions and values, and using symbols to communicate a message that resonates with them. This helps to differentiate the brand from its competitors and create a powerful and lasting image in the minds of the target market.

As a Positioning Strategy, Symbolism Refers to The