A company launches a wide range of perfumes.Customers can go to the company's store and combine the perfumes in different ways to create unique scents.This is an example of:
A)mass customization.
B)brand repositioning.
C)perceptual mapping.
D)ideal positioning.
E)brand extension.

Question

Quizplus · Accepted Answer

This is an example of mass customization, where the company is offering customers the ability to combine the perfumes in different ways to create unique scents. Mass customization enables companies to provide personalized products to customers without incurring the high costs of traditional customization methods.

A Company Launches a Wide Range of Perfumes