Which of the following is true of positioning?
A)It refers to the display, in two or more dimensions, of the position of products or brands in the consumer's mind.
B)It refers to the segmentation that tailors a product or service to suit an individual customer's wants or needs.
C)It refers to the mental picture that people have about a company and its products or services relative to competitors.
D)It refers to a strategy in which marketers change a brand's focus to target new markets or realign the brand's core emphasis with changing market preferences.
E)It refers to the practice of interacting on a one-to-one basis with many people to create custom-made products or services.

Question

Quizplus · Accepted Answer

Positioning refers to the mental perception of a brand or company in the minds of consumers. It is how consumers perceive the brand relative to its competitors. Option A refers to perceptual mapping, option B refers to customization, option D refers to repositioning, and option E refers to mass customization.

Which of the Following Is True of Positioning