The last step in developing a market segmentation strategy is:
A)segmenting.
B)positioning.
C)strategizing.
D)targeting.
E)analyzing.

Question

Quizplus · Accepted Answer

Positioning is the last step in developing a market segmentation strategy. After the market has been segmented and a target market has been chosen, the company must position its products or services in a way that will appeal to the selected segments.

The Last Step in Developing a Market Segmentation Strategy Is