Market positioning involves a process of defining the marketing mix variables.

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Market positioning is a strategic process of creating an image of a brand or product in the minds of target customers. It involves defining the marketing mix variables, which are commonly known as the 4 Ps - product, price, promotion, and place. By defining these variables, marketers can create a unique position for their brand in the market and differentiate it from competitors.

Market Positioning Involves a Process of Defining the Marketing Mix