Ansel is planning to purchase a new house.He consults his family and friends for suggestions on suitable residential areas.He contacts a number of real estate agents to find out more about the prices of houses.He also searches online to have a look at the houses for sale and reads the comments of people interested in buying houses.This is an example of:
A)habitual decision making.
B)an internal search for information.
C)postpurchase dissonance.
D)impulse buying.
E)an external search for information.

Question

Quizplus · Accepted Answer

Ansel's actions of consulting family and friends, contacting real estate agents, and searching online indicate that he is conducting an external search for information. This means he is seeking information from sources outside of himself to aid in his decision-making process.

Ansel Is Planning to Purchase a New House