In Toronto, a retail food store dropped its prices by 12 percent, which led to an increase in its market share from 30 to 45 percent.Because the lower price was the reason why shoppers wanted to buy at that particular store and not at the other competitor retail stores, this is an example of:
A)a compensatory decision rule.
B)postpurchase dissonance.
C)a determinant attribute.
D)decision heuristics.
E)a noncompensatory decision rule.

Question

Quizplus · Accepted Answer

The drop in price was a determinant attribute, meaning it was the deciding factor that caused consumers to choose this particular store over its competitors.

In Toronto, a Retail Food Store Dropped Its Prices by 12