Two tourists were angry after a hotel clerk gave away their room reservations without their consent.They lashed out against the company by posting a nasty video of their experience online, which more than 20,000 people viewed when it went viral.This act by the tourists to inform others about their discomforting experience with the hotel is an example of:
A)the affective component of attitude.
B)the cognitive component of attitude.
C)the behavioural component of attitude.
D)postpurchase dissonance.
E)ritual consumption.

Question

Quizplus · Accepted Answer

The tourists' act of posting a video online to inform others about their negative experience with the hotel is an example of the behavioral component of attitude, as it involves their observable actions or behaviors towards the hotel. They are expressing their dissatisfaction by sharing their experience with others.

Two Tourists Were Angry After a Hotel Clerk Gave Away