Marriot International send employees to stay at its rival competitor, Hilton Hotels & Resorts, to monitor new services and experiences Hilton offers to the customers.This is an example of:

Question

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This is an example of competition intelligence, where a company monitors its competitors to gather information on their products, services, and strategies in order to gain a competitive advantage. It is a common practice in the business world and is considered ethical as long as it does not involve any illegal or unethical activities.

Marriot International Send Employees to Stay at Its Rival Competitor