Which of the following refers to a group of people of the same generation who typically have similar purchase behaviours because they have shared experiences and are in the same stage of life?
A)Generational cohort
B)Country culture
C)Competitive intelligence
D)Greener consumers
E)Ethnicity

Question

Quizplus · Accepted Answer

Generational cohort refers to a group of people of the same generation who typically have similar purchase behaviours because they have shared experiences and are in the same stage of life.

Which of the Following Refers to a Group of People