Which of the following trends has increased the difficulty that marketers face when they try to grab the attention of consumers?
A)Canadians have more time for leisure and to spend with family.
B)The attention of multitasking consumers is divided.
C)Consumers must choose what shows they want to watch from fewer programs.
D)Kids prefer to spend more time on physical sports than electronic gadgets.
E)Minority groups are getting more familiar with the English language.

Question

Quizplus · Accepted Answer

The trend of multitasking means consumers are more likely to divide their attention between multiple stimuli, making it harder for marketers to capture and hold their attention. The other trends mentioned - more leisure time, fewer TV programs, kids preferring physical sports, and increased familiarity with English language - do not necessarily increase the difficulty for marketers to grab consumer attention.

Which of the Following Trends Has Increased the Difficulty That