Sue is offering home cleaning services and found out that WOM and referral work much better to promote her business than advertising.Which of the following generational cohorts is more likely the main target market?
A)Tweens
B)Generation Y
C)Generation X
D)Baby boomers
E)Seniors

Question

Quizplus · Accepted Answer

Generation X is more likely to have homes and families that require cleaning services and tend to rely more on word-of-mouth recommendations for service providers. They are in the age range of 40-55 years old and are active users of social media which can also aid in word-of-mouth marketing.

Sue Is Offering Home Cleaning Services and Found Out That