Question 1

Nate, born in 1960, is very individualistic.He ensures he has enough leisure time to pursue his interests.He is obsessed with maintaining his youth and loves rock 'n' roll.If these traits are typical of those of his generation, he is likely to belong to which cohort?

Accepted Answer

Nate's traits of being individualistic, valuing leisure time and maintaining youth are typical of the Baby Boomer generation, born between 1946-1964. Tweens are children between the ages of 8-12, Generation Y (also known as Millennials) were born between 1981-1996, and Generation X were born between 1965-1980. Seniors are typically those aged 65 and above.

Question 2

Diana is 66 years old.While shopping for products, she prefers to buy recognizable brands and is extremely quality conscious.Diana also prefers to shop at convenient locations.Which of the following generational cohorts does she belong to?

Accepted Answer

The answer of Diana is 66 years old.While shopping for...

Question 3

Which of the following statements is true of the income of Canadians?

Accepted Answer

The answer of Which of the following statements is true...

Question 4

Which of the following statements is true of seniors?

Accepted Answer

Seniors belong to the generational cohort consisting of people aged 65 and older.

Question 5

Which of the following generational cohorts is also referred to as the echo boom generation?

Accepted Answer

Generation Y is often referred to as the echo boom generation because they are the children of the baby boomers and were born between 1980 and 1994.

Question 6

Which of the following generational cohorts is also referred to as the first generation of latchkey kids?

Accepted Answer

Generation X is often referred to as the first generation of latchkey kids because many of them grew up in households where both parents worked, leaving them to come home to empty houses after school.

Question 7

Which of the following statements is true of baby boomers?

Accepted Answer

Baby boomers refer to the generational cohort of people who were born between 1946 and 1965 after World War II.

Question 8

Which of the following is a characteristic of people belonging to the baby boomer generation?

Accepted Answer

The answer of Which of the following is a characteristic...

Question 9

Joe is 65 years old.He is highly individualistic and invests in health and wellness products.He loves to indulge in products and services that help him maintain his youth.Joe belongs to the category of:

Accepted Answer

Joe belongs to the baby boomer generation which is typically characterized as individuals born between 1946-1964. This generation is known for being individualistic and investing in products and services that help them maintain their youth and health.

Question 10

Latchkey kids are those children who:

Accepted Answer

Latchkey kids are those who grew up in homes in which both parents worked and were therefore left unsupervised for a period of time after school. This term originated in the 1940s and 1950s when mothers began working outside the home more frequently. While option E (grew up in single-parent homes) may also be a contributing factor, the key characteristic of latchkey kids is the absence of parental supervision due to work commitments.

Question 11

Jack is a 50-year-old resident of Texas.He is self-reliant and individualistic.While making decisions about purchasing products, he lays more emphasis on quality than price.He shares his characteristics with:

Accepted Answer

Baby boomers are known for being self-reliant and individualistic. They also tend to prioritize quality over price when making purchasing decisions.

Question 12

Megan and John have been married for 10 years.Megan is the vice-president of a bank, and John is an investment banker.They enjoy a combined income of more than $100,000.Megan loves art.She buys paintings of renowned painters in auctions all over the world.Which of the following categories do they belong to?

Accepted Answer

Megan and John's combined income of more than $100,000 and their ability to purchase artwork from renowned painters at auctions all over the world suggest that they belong to the upper class.

Question 13

Which of the following statements is true of working-class consumers?

Accepted Answer

Working-class consumers typically have a family income in the range of $20,000 to $30,000, which is lower than middle-class and upper-class consumers.

Question 14

Venus and Jake have been married for three years.Venus is 30 years old, and Jake is 28.They are Internet and technology savvy.They use the Internet at work for personal reasons and expect a healthy option at fast-food restaurants.They are likely to belong to which cohort?

Accepted Answer

Generation Y (also known as Millennials) are typically born between 1981 and 1996. They are known for being tech-savvy and wanting a healthy lifestyle. Venus and Jake fit into this age range and exhibit these characteristics.

Question 15

Which of the following statements is true of upper-class consumers?

Accepted Answer

Upper-class consumers typically have significant financial resources, allowing them to maintain their spending patterns regardless of economic fluctuations.

Question 16

Which of the following statements is true of Generation X?

Accepted Answer

Generation X typically refers to people born between the early-to-mid 1960s and the early 1980s, so those born between 1966 and 1971 fall within this range.

Question 17

Megan is 40 years old and heads an advertising firm.She grew up in a home in which both parents worked.Although Megan possesses considerable spending power, she is much less interested in shopping than her parents and is far more cynical, which tends to make her an astute consumer.Megan takes a long vacation every summer and travels to different parts of the world.She is likely to belong to which cohort?

Accepted Answer

Megan's age (40) and work position suggest that she belongs to the Generation X cohort. Additionally, the fact that she is less interested in shopping than her parents and is a skeptical consumer aligns with the traits often associated with this generation. Megan's love for travel also fits with the focus on experiences rather than material possessions that is often seen among Generation Xers.

Question 18

Which of the following statements is NOT true of Generation Y?

Accepted Answer

This statement is not entirely true of Generation Y. While they do value convenience, they are also known for being receptive to advertising and marketing messages tailored specifically to them.

Question 19

Sue is offering home cleaning services and found out that WOM and referral work much better to promote her business than advertising.Which of the following generational cohorts is more likely the main target market?

Accepted Answer

Generation X is more likely to have homes and families that require cleaning services and tend to rely more on word-of-mouth recommendations for service providers. They are in the age range of 40-55 years old and are active users of social media which can also aid in word-of-mouth marketing.

Question 20

Which of the following statements is true of middle-class consumers?

Accepted Answer

Middle-class consumers tend to be careful about their spending and are often value-conscious. They usually have moderate discretionary incomes and prioritize saving for their future needs.

Quiz 3: Analyzing the Marketing Environment