The relative ease with which consumers can use social media has increased the power of consumers to affect a firm's marketing strategy.

Question

Quizplus · Accepted Answer

Social media allows consumers to easily share their opinions and experiences with others, potentially impacting a firm's reputation and sales. This has increased the need for firms to monitor and respond to consumer feedback on social media, and adjust their marketing strategies accordingly.

The Relative Ease with Which Consumers Can Use Social Media