In the Boston Consulting Group (BCG)portfolio analysis, a product that serves a low-growth market but has a high market share in the industry is a:
A)star.
B)dog.
C)question mark.
D)champion.
E)cash cow.

Question

Quizplus · Accepted Answer

A product that serves a low-growth market but has a high market share in the industry is a cash cow in the BCG portfolio analysis. Cash cows have high market share in a low-growth market, generating significant cash flows but requiring minimal investment. Therefore, they are strong sources of revenue and profits for the company.

In the Boston Consulting Group (BCG)portfolio Analysis, a Product That