Which of the following terms refers to a group of products that consumers are likely to use together or perceive as similar in some way?
A)Product mix
B)Product line
C)Product portfolio
D)Niche market
E)Market mix

Question

Quizplus · Accepted Answer

A product line refers to a group of related products that consumers are likely to use together or perceive as similar in some way. A product mix refers to all the products a company offers for sale. A product portfolio refers to a company's entire collection of products and brands. A niche market refers to a specific, specialized market segment. A market mix refers to the set of marketing tools used by a company to promote its products or services.

Which of the Following Terms Refers to a Group of Products