The growth rate of the soft-drink industry in the country of Norborg has been low for a few years now.Which of the following terms, according to the Boston Consulting Group (BCG)portfolio analysis, can be used to refer to Cranco Inc., the brand that has the highest market share in this industry?
A)Question mark
B)Star
C)Dog
D)Champion
E)Cash cow

Question

Quizplus · Accepted Answer

The brand with the highest market share in a low-growth industry would be classified as a cash cow, according to the BCG portfolio analysis. Cash cows are characterized by a high market share in a low-growth market and generate significant profits, which can be used to support other products or businesses in the company's portfolio.

The Growth Rate of the Soft-Drink Industry in the Country