Capricus Leathers Inc. is a company that manufactures leather apparel and accessories. The company sells two products, Indigo and Tango. Both the products serve in a low-growth market. While Indigo has significant market share in the market, Tango has less than 1 percent market share.
-According to the Boston Consulting Group (BCG)matrix, Indigo is called a:

Question

Quizplus · Accepted Answer

Indigo is considered a cash cow in the BCG matrix because it has a significant market share in a low-growth market, indicating it generates more cash than it uses.