In the context of understanding consumer needs and wants, which of the following is true of wants?
A)They are the basic necessities, such as food, clothing, shelter, and safety.
B)They are similar for all individuals.
C)They do not vary across cultures.
D)They do not influence people's buying behaviour.
E)They are shaped by a person's knowledge, culture, and personality.

Question

Quizplus · Accepted Answer

Wants are shaped by a person's knowledge, culture, and personality, which means they can vary greatly from person to person and across different cultures. This influences people's buying behavior as they prioritize certain wants over others based on their own unique preferences and experiences.

In the Context of Understanding Consumer Needs and Wants, Which