Tangerine Inc.conducts art contests for kindergarteners across many schools.The company encourages parents and siblings to be involved in these contests to encourage and support the participants.Parents and siblings constitute the:
A)primary commodity market.
B)primary target market.
C)primary currency market.
D)secondary target market.
E)niche market.

Question

Quizplus · Accepted Answer

The primary target market for Tangerine Inc. is the kindergarteners who participate in the art contests. The parents and siblings who are encouraged to be involved in the contests are a part of the secondary target market, as they are not the primary focus but can influence the participation and success of the primary target market.