Zen Associates is a company that sells gaming consoles.It started a Facebook fan page that discusses current topics of interest in the world of virtual gaming.In this scenario, Zen Associates is using:
A)broadcast advertising.
B)print media.
C)social media.
D)earned media.
E)visual merchandising.

Question

Quizplus · Accepted Answer

Zen Associates is utilizing social media by creating a Facebook fan page to discuss current topics in virtual gaming. Social media allows for two-way communication between the company and its potential customers, and can help build relationships and brand loyalty.

Zen Associates Is a Company That Sells Gaming Consoles