Innovatives Inc.is a phone manufacturing company that creates phones with unique features and distributes them among retailers.The devices are created with little or no concern about customers' needs and wants.In this case, Innovatives is most likely a:
A)brand-oriented company.
B)market-oriented company.
C)customer-oriented company.
D)value-oriented company.
E)product-oriented company.

Question

Quizplus · Accepted Answer

Innovatives Inc.'s focus is purely on creating unique phones with features that may not necessarily meet customers' needs or wants. This shows that they are more product-oriented than customer-oriented, brand-oriented, market-oriented or value-oriented.