The key to the success of many entrepreneurs is that they launch ventures that:
A)aim to satisfy unfilled needs.
B)have a product orientation.
C)exclusively focus on distributing innovative products.
D)depend on heavy doses of personal selling and advertising.
E)have a sales orientation.

Question

Quizplus · Accepted Answer

Launching ventures that aim to satisfy unfilled needs ensures that there is a market demand for the product or service, giving the entrepreneur a higher chance of success.

The Key to the Success of Many Entrepreneurs Is That