A coffee shop attempted to discover what customers really wanted from their coffee-drinking experience.It found that people liked to chat over their cup of coffee without anybody disturbing them.Therefore, the coffee shop allowed its customers to stay as long as they liked, without requiring them to order a new cup of coffee every 20 minutes to stay in the shop.This is an example of:
A)value orientation.
B)brand orientation.
C)product orientation.
D)market orientation.
E)sales orientation.

Question

Quizplus · Accepted Answer

This is an example of market orientation as the coffee shop is focusing on the needs and preferences of their customers to provide a better experience, which in turn can lead to increased customer satisfaction and loyalty.

A Coffee Shop Attempted to Discover What Customers Really Wanted