A firm that wishes to expand globally should ideally:
A)analyze new customers' needs and wants on a segment-by-segment, region-by-region basis.
B)think about new customers in terms of transactions rather than relationships.
C)try to sell as many of its products as possible rather than focusing on making products consumers really want.
D)focus on developing and distributing innovative products before understanding customers.
E)encourage its employees to invest heavily in socially responsible actions and charities.

Question

Quizplus · Accepted Answer

Analyzing new customers' needs and wants on a segment-by-segment, region-by-region basis can help the firm tailor its products and services to meet specific market demands. This approach will help the firm compete more effectively in each market it enters, resulting in increased sales and profitability. Thinking about customers in terms of relationships rather than transactions is also important, as it helps the firm build trust and loyalty with its customers, which can lead to long-term success.

A Firm That Wishes to Expand Globally Should Ideally