An automobile manufacturer maintains a database of when and how repeat customers buy its products, the options they choose, the way they finance the purchase, and so on.This database enables the company to understand its customers and make offers that appeal to them.Because of this initiative, a long-term bond is established between the buyer and seller.This is an example of:
A)transformational orientation.
B)transactional orientation.
C)live-in orientation.
D)relational orientation.
E)optimal orientation.

Question

Quizplus · Accepted Answer

The scenario described is an example of a relational orientation, where a focus is placed on building long-term relationships with customers through understanding their needs and preferences. This enables the company to make personalized offers that appeal to customers and establish a bond between them, ultimately leading to repeat business.

An Automobile Manufacturer Maintains a Database of When and How