A centralized approach to organizing for international advertising is not suitable when market and media conditions are similar from one country to another.

Question

Quizplus · Accepted Answer

When market and media conditions are similar across different countries, it is more appropriate to adopt a decentralized approach to international advertising. This allows for a more localized and customized approach that better meets the needs and preferences of each market segment. Complete centralization may lead to a one-size-fits-all approach that fails to connect with consumers in different countries.

A Centralized Approach to Organizing for International Advertising Is Not