The manufacturers of some best-selling products often stage events in which people are paid to act as interested buyers standing in long queues to purchase the products.Which of the following strategies is being illustrated in the given scenario?

Question

Quizplus · Accepted Answer

This scenario illustrates the management of publicity, which involves creating and shaping public perception of a product or brand through various communication channels. In this case, the manufacturers are using the staged event to generate buzz and create a sense of demand for the product, which can lead to increased sales and revenue. This is a common tactic in marketing, especially in the tech industry where new product launches generate a lot of media attention.

The Manufacturers of Some Best-Selling Products Often Stage Events in Which